Google To Give Secure Sites A Ranking Boost
Google has announced that going HTTPS — adding a SSL certificate on your site — will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a lightweight signal in the overall ranking algorithm. Google said this carries “less weight than other methods such as high-quality content. Based on tests, Google says it has an impact on less than 1% of global search queries but said they may decide to strengthen the signal because they want to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
Google also said based on their tests for the past few months, the HTTPS signal showed very positive results in terms of relevancy and ranking in Google’s search’s.
Should you be concerned when switching from your HTTP to HTTPS site for SEO purposes?
Google has been telling webmasters it is safe to switch for years. But you need to take the proper steps to ensure your traffic doesn’t suffer. That means make sure to communicate to Google that you moved your site from HTTP to HTTPS. Google promises to release more documentation in the future, but for now has provided the following tips:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use protocol relative URLs for all other domains
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Check out our site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from crawling using robots.txt
- Allow indexing of your pages by search engines where possible.